Watching Mainland Chinese Television Dramas in Hong Kong: Youth, Identities and Transcultural Consumption

    Project: Research project

    Project Details

    Description

    This ECS (Early Career Scheme, 傑出青年學者計劃) grant is funded by the Hong Kong Research Grants Council, which addresses an important and intriguing basic question: why, in light of significant anti-Mainland sentiments among Hong Kong youth, are Mainland TV dramas popular with this audience? The core method involves qualitative, in-depth, semi-structured interviews with 34 Hong Kong young viewers of Mainland TV dramas; and the research objectives are to yield new insights into urgent questions: the cultural and political affiliations of Hong Kong youth today; the current trends in TV viewership; and ultimately, the meaning of "Chineseness" at this point in Hong Kong, a contested territory.
    StatusFinished
    Effective start/end date01/01/1831/12/19

    Keywords

    • television drama, youth, audiences,identities, transcultural consumption