This ECS (Early Career Scheme, 傑出青年學者計劃) grant is funded by the Hong Kong Research Grants Council, which addresses an important and intriguing basic question: why, in light of significant anti-Mainland sentiments among Hong Kong youth, are Mainland TV dramas popular with this audience? The core method involves qualitative, in-depth, semi-structured interviews with 34 Hong Kong young viewers of Mainland TV dramas; and the research objectives are to yield new insights into urgent questions: the cultural and political affiliations of Hong Kong youth today; the current trends in TV viewership; and ultimately, the meaning of "Chineseness" at this point in Hong Kong, a contested territory.
|Effective start/end date||01/01/18 → 31/12/19|
- television drama, youth, audiences,identities, transcultural consumption
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