The Performing Arts and the Pandemic - A Study of the Consumption Attitude of Performing Arts Audiences the Strategic Planning of the Arts Organizations in the Greater Bay Area in the Post-pandemic Era

The study focuses on the Greater Bay Area (GBA), aims to review the possible changes in audience's behavior and attitude, as well as artists, while, to investigate the potential strategies can arts organizations plan in the post-pandemic era. The findings should provide useful reference for the development of the future performing arts market in the GBA.

Funding Source: Non-HK - Others^^