Examining Hong Kong Older Adult’s intention in Esports participation, Using Theory of Planned Behaviors

the present project aims to 1) Examine the theory-based determinants (the attitude, perceived norms and perceived behavioural control) of older adult’s intention in Esports participation in HK; 2) Examine the moderating roles of a) gender and b) prior Esports experience on these theory-based determinants of older adult’s intention in Esports participation in HK.

Funding Source: RGC - Early Career Scheme (ECS)