Consultancy Study of Promoting Hong Kong's Higher Education Services to Markets Outside the Chinese Mainland

The objectives of the study are: (1) To review the current situation of exportable higher education services in Hong Kong; (2) To analyze the conditions of the target markets (i.e. India, Malaysia, and Indonesia) for Hong Kong's education service providers; (3) To assess the competitiveness characteristics of international competitors (i.e. Australia, UK, Singapore) and the prospect of partnership with overseas partners in offering programs in Hong Kong to students from the target markets; (4) To (a) recommend the most appropriate market entry/recruitment strategies for Hong Kong Education service providers, (b) suggest any areas or policy that will enhance the prospect of Hong Kong's promotion of higher education services in target markets, and (c) recommend to HKTDC on how to promote Hong Kong's exports of education The study is conducted in three phases: “local and overseas field work and data collection”, “analysis and findings” and “final main report” in a period from April 2007 to February 2008.

Funding Source: HKSAR Govt Related Organizations - Others^