Calculated based on number of publications stored in Pure and citations from Scopus
20142025

Research activity per year

Personal profile

Personal profile

Alex has established a track record in conducting research in personal finance, personal finance education, personalized financial intervention, and financial counseling and planning. His research is published in international top journals such as Technology in Society, British Journal of Educational Technology, and Social Science & Medicine. His work serves both financial customers, aiming to improve their financial behaviors, and financial service providers, aiming to optimize their marketing strategies. Alex has received research grants from the Investor and Financial Education Council in Hong Kong SAR and the Chief Executive's Policy Unit. His current projects aim to utilize machine learning and deep learning to promote positive financial behavioral changes among Hong Kong customers.

Research interests

  • Personal finance
  • Experimental financial
  • Personalized financial Intervention
  • Machine learning in personal finance
  • Financial counseling and planning

Professional information

Teaching Interests


  • Financial Risk Management for Investment (Financial derivatives)
  • Personal Financial Planning
  • Quantitative Research Methods



External Appointments

Editorial broad member, International Journal of Bank Marketing (SSC, IF = 6.2)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Fingerprint

Dive into the research topics where Yuefeng 朱岳峰 ZHU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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