Dr. Yuan Wang is an associate professor and the program leader of the Master of Arts in New Media and Social Media at the Academy for Educational Development and Innovation at The Education University of Hong Kong. His research interests focus on exploring the role of new media (e.g., artificial intelligence, social media, virtual reality, and mobile media) in public relations processes and outcomes through social scientific approaches. His research has been published in dozens of peer-reviewed journals, such as the Journal of Broadcasting & Electronic Media, New Media & Society, Journal of Public Relations Research, Public Relations Review, and Mass Communication and Society. He has secured external research grants from various organizations as principal investigator. His research has won multiple top paper awards from the International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), and National Communication Association (NCA). He is currently an associate editor for the Journal of Creative Communications and the Frontiers in Political Science and an editorial board member for the Management Communication Quarterly and the Journal of Communication Management. He has taken leadership roles in major academic associations such as ICA, AEJMC, and NCA. In Hong Kong, he has served as a panel member for the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. Previously, he was a program leader in the Department of Media and Communication at City University of Hong Kong and an assistant professor at Eastern Kentucky University (U.S.). Prior to entering academia, he gained professional experience in digital media, strategic communication, and marketing at some leading corporations. In addition, he has been interviewed, covered, and consulted by various prestigious media, such as The Economist, Xinhua News Agency, China Global Television Network, Radio Television Hong Kong, and Ming Pao. He obtained his Ph.D. and master's degree at The University of Alabama (U.S.) and his bachelor's degree at Tongji University.