Dr. Shurui Bai Tiffany is an Assistant Professor in the Department of Mathematics and Information Technology at The Education University of Hong Kong, where she also serves as the Programme Director for the Master of Science in Artificial Intelligence and Education Technology. She holds a Ph.D. in E-learning Environment from The University of Hong Kong, an M.A. in English Linguistics & Literature from Renmin University of China, and a B.A. in Translation & Interpreting with a minor in Economics from Shandong University.

Dr. Bai’s research explores the innovative integration of artificial intelligence in education, particularly through adaptive feedback, gamification, and scenario-based learning. She has been awarded several prestigious research grants, underscoring her leadership in this domain. Notably, she is the Principal Investigator of an Early Career Scheme (ECS) funded by the Research Grants Council of Hong Kong, focusing on the effects of adaptive gamification on student engagement and performance. Additionally, she leads a project under the Germany/Hong Kong Joint Research Scheme, investigating the impact of AI-enabled automated adaptive feedback on students’ motivational and cognitive learning outcomes.

Her research contributions have been widely recognized, with publications in leading academic journals such as Computers & Education and Educational Research Review. Her work on gamification and AI in education has garnered significant attention, including a highly cited meta-analysis published in Educational Research Review. Beyond her research, Dr. Bai actively contributes to the academic community. She serves as a peer reviewer for prominent journals like Computer & Education and Educational Research Review. She has also been deeply involved in conference organization, serving as a co-chair and proceeding editor for the Hong Kong Association for Educational Communications and Technology (HKAECT) International Conference from 2020 to 2025. Dr. Bai’s work has earned her several accolades, including the Best Overall Paper Award at the International Conference on Blended Learning and the Second Prize in Course Design at the International Contest on Blended Teaching & Learning. Her dedication to advancing educational technology continues to shape the field and inspire future research.

Foundation of ICT. Coding and Computational Thinking.

HKAECT 2022-2024 organization committee member and editor