Personal profile
Personal profile
Prior to joining The Education University of Hong Kong, Professor Edwards held senior academic roles in the UK, Australia, and New Zealand. Most recently, he was Professor of Sport and Exercise Science and Head of the School of Psychology and Life Sciences at Canterbury Christ Church University (CCCU) in the UK, where he also served as Associate Pro Vice-Chancellor for Research & Enterprise in a pan-university role. He holds a PhD in Exercise Physiology and retains links with CCCU as a collaborator and Visiting Professor.
Internationally recognised in exercise physiology and psychophysiology, Professor Edwards has published extensively on how individuals regulate physical effort and performance. His work places a distinctive focus on pacing, time perception, and the interaction between internal sensations and external environmental or technological cues. Recent research into time perception during exercise has received wide international media attention, featuring in The Times, The Guardian, and across BBC radio platforms.
Ongoing research increasingly explores how technologies such as virtual reality, wearables, music, and immersive environments can be used to enhance motivation, distract from sensations of fatigue, and positively influence time perception. These approaches are being applied both to improve public engagement with physical activity and to optimise performance in elite sporting contexts.
Professional recognition includes Fellowship of the British Association of Sport & Exercise Sciences (BASES) and the European College of Sport Science (ECSS), alongside professional accreditation as a Sport and Exercise Scientist. Professor Edwards has advised professional football clubs and collaborated with national sport institutes and public health organisations. In 2025, he will present an invited symposium at the ECSS Annual Congress in Italy.
In addition to his research and professional consultancy, Professor Edwards has been acknowledged for sector-wide leadership in teaching and learning through the award of Principal Fellowship of the UK’s Higher Education Academy (PFHEA). His academic career began in physical education, having trained as a PE teacher, and he continues to advocate for excellence in teacher education and curriculum innovation in the field.
Research interests
• Exercise Physiology (heat acclimation, respiratory muscle training, thermoregulation)
• Psychophysiology of Exercise and Sport
• Time Perception and Pacing in Exercise
• Technology-Enhanced Exercise and Innovation: Immersive Distraction Techniques
• Performance Optimisation in Elite Team Sports
• Physical Activity for Health in Extreme Environments
• Sport Science Consultancy for Professional teams
Teaching Interests
Exercise Physiology
Sport and Exercise Performance and Training
Psychophysiology of Sport and Exercise
Elite Sport and Physiology
External Appointments
Visiting Professor, Canterbury Christ Church University, UK
Associate Editorial Board Member, Journal of Sport Sciences
Professional information
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Collaborations and top research areas from the last five years
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Performance, cardioventilatory and perceptual responses to perceived opponent ability during head-to-head cycling competition
MATTA, G., EDWARDS, A. M., ROELANDS, B., HETTINGA, F. & HURST, P., Mar 2026, (E-pub ahead of print) In: Experimental Physiology.Research output: Contribution to journal › Articles › peer-review
Open Access -
Physiological and placebo effects of beetroot juice in virtual cycling using the balanced placebo design
MATTA, G., Edwards, A. M., ROELANDS, B., HETTINGA, F. & HURST, P., Mar 2026, (E-pub ahead of print) In: Research Quarterly for Exercise and Sport.Research output: Contribution to journal › Articles › peer-review
Open Access -
Can a placebo effect make me faster? Evidence for placebo effects as performance enhancers in sport
MATTA, G., HETTINGA, F. & EDWARDS, A. M., 2024, Placebo effects in sport and exercise. HURST, P. & BEEDIE, C. (eds.). New York: Routledge, p. 23-34Research output: Chapter in Book/Report/Conference proceeding › Chapters
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The perception of time is slowed in response to exercise, an effect not further compounded by competitors: Behavioral implications for exercise and health
EDWARDS, A. M., MENTING, S. G. P., ELFERINK-GEMSER, M. T. & HETTINGA, F. J., Apr 2024, In: Brain and Behavior. 14, 4, e3471.Research output: Contribution to journal › Articles › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Time perception and enjoyment of professional soccer players in different training sessions: Implications for assessment of session-RPE and training load
EDWARDS, A. M., COLEMAN, D., FULLER, J., KESISOGLOU, A. & MENTING, S. G. P., Dec 2024, In: Journal of Strength and Conditioning Research. 38, 12, p. e754-e760Research output: Contribution to journal › Articles › peer-review
1 Link opens in a new tab Citation (Scopus)